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Monday, August 8, 2011
A Cure for Emma
A Cure for Emma chronicles one mother’s quest to heal her child from a life threatening disease. This is a story shared by millions of parents of diabetic children around the world; a story that becomes a harsh reality for a new family every seven minutes.
Look inside the book and watch a video at: www.acureforemma.info
What people are saying:
Jenny McCarthy – comedian, actress, model, author, activist:
“From one Mother Warrior to another, I have deep respect and compassion for Julie’s brave and loving journey in search of a cure for her daughter, Emma. There is nothing more powerful than mommy intuition and perseverance as one travels down this difficult, uncharted road. I commend Julie for her tenacity and dedication. You go girl! Much love and best wishes with your journey and your book.”
Thursday, March 31, 2011
How to Build a Winning Brand: Image Is Everything--For Everyone


Why does a plumber need a brand? Isn't that for companies like Coke? That actually stems from the misconception about what brand means. It's your impression, your reputation--it's the mindshare you occupy in a customer or client's mind. Do they file you under high-end, expensive luxury brands? Do they file you under cheap and convenient? It doesn't matter what size company you have. Branding is about the impression that will best help you reach your goals and serve your audience. I just sell stuff. How do I figure out what my brand should be? Determining your brand is a combination of things. What can you authentically deliver? You can't go out and say you're innovative and high-tech if that's not what you deliver. Who is your target audience? That's one where small businesses fall down. Pinpoint who your audience is and figure out what will appeal to that audience. You also need to look at your competitors and decide where you want to fit. Do you want to zag when they zig? Maybe there's an opportunity to stand out.
How do I communicate brand? Brand is every single customer touch point you have, from your voicemail message to how you pack a bag if you're a retail shop, to how your store is laid out, the colors that you use, the imagery you project, the quality of your staff and how they treat customers. It's a lot more than just posters and advertising.
That all sounds good in theory. Give us an example. One of my clients is Alinga Bodywork, a small massage and energy work practice. It was a typical story: She designed a website quickly herself and put up a logo. She wanted to charge a little bit of a premium for her services, but it didn't attract the right people. That template website-in-a-box doesn't communicate that. We worked through what made her unique and what benefits she offers--what she can claim that other people can't. She saw an uptick in her business, and she was able to move into a larger space and grow her practice.
What else can brand do? I know a soda company that used its brand strategy as a litmus test, and turned Wal-Mart down when they came calling because they thought it would tarnish their brand. They will be partnering with Target, which is closer to their brand strategy. Questions like who to partner with, where to distribute, who to hire--brand strategy can serve as a guide for all of those decisions.
Find this article at: http://dld.bz/U6x7
The Call of the Land and Pesticides
Yesterday on his blog, author Steven McFadden posted a shocking story about the pesticide glyphosate (found in RoundUp) and the discovery of a new pathogen moving up the food chain. McFadden's story comes from Don M. Huber PhD, emeritus soil scientist of Purdue University and a retired U. S. Army Colonel who served as an intelligence analyst for 41 years.The list of diseases Huber suspects may be affected by glyphosate and the new pathogen is increasing as growers and pathologists recognize the cause-effect relationship:
- Increase in cancers of the liver, thyroid, kidneys, tests, and skin melanomas.
- Increase in allergic reactions in general, and an increase of up to 50% in soybean allergies in the USA in the last three years.
- Increase on an epidemic-scale in the incidence of Alzheimer’s disease, perhaps as much as 9,000% over the last 30 years. Specialists say they expect the incidence of Alzhiemer’s to spike far higher over the next four years
- Increase in the incidence of Parkinson’s disease, which researchers say, is being provoked in part by the factor of chemical pesticides."
- I, for one, will be following this story! For more information: http://dld.bz/Utg4
Monday, March 28, 2011
Kentucky Moon
eBook: Barnes & Noble, Sony, Kobo, Apple iPad, Diesel
In the hollows of eastern Kentucky, nurse Liz Campbell loses Porter, her songwriting boyfriend, to a red-haired floozie from Nashville. The last person she expects to fall in love with is Jake Larsen — an uptight executive from the opposite end of the country. Sparks fly as Liz, Jake, and Porter come together in the strangest love triangle Clay City, Kentucky has ever seen.
Set amid the splendor of the Appalachian mountains, Kentucky Moon is a tender story, well grounded in descriptive imagery that anchors the story in time and place, with real characters that tug at the heart. It’s a story about trust, the power of love, and small miracles that can change lives forever.


